As an HVAC business, you are probably invested in increasing your online presence to stand out from the competition. You've launched your website and social media channels, but you don't seem to be getting the expected engagement.
Sound familiar? Don't worry; you're likely doing nothing wrong. You just haven't yet leveraged the best hashtags for HVAC social media.
Using the right hashtags is key to a successful HVAC social media strategy. They can help you increase your online presence and generate new customers. But if you're new to SEO and digital marketing, you must first learn some hashtagging basics to use them effectively.
In this post, digital marketing company GoMarketing explores the best HVAC hashtags and shares tips on using them strategically to grow your business.
How HVAC Hashtags for Online Marketing Can Help Your Business Grow
Hashtags have been around since 2007: they first appeared on Twitter but quickly gained ground on other social media platforms such as YouTube, Instagram, Facebook, and many more.
A hashtag starts with a hash (#) character followed by a word and ends with a space. It is used on social media to help identify content relevant to the user. Since hashtags help visitors identify content that speaks to their interests, they have become popular with businesses, which now use them to promote their products and services.
Therefore, learning to use hashtags is key for your HVAC business to attract new customers and create engagement on your social media channels.
Using the right hashtags on your HVAC social media will bring the following benefits:
● Increase Visibility: Customers spend a lot of time on social media, but so do brands. It's getting increasingly hard to be seen. Hashtags help boost your visibility and put your content in front of potential customers who are searching for services like yours.
● Build Brand Awareness: Branded hashtags that include the name of your HVAC business help promote your brand, create long-term brand recognition, and ultimately increase conversions.
●Create Engagement: Regularly posting interesting content with relevant hashtags will help build conversations around your brand, increase engagement with your followers, and drive potential customers to your HVAC social media channels.
The Best and Most Popular HVAC Hashtags to Use
Effective hashtags are usually simple, short, and to the point. They are something people tend to search for and can easily remember. Now, you don't have to spend a lot of time creating new hashtags for your business. Instead, you can benefit from those already trending in the HVAC industry.
Here are some of the best-performing hashtags you can incorporate in your HVAC social media posts:
#HVACcontractor: More and more people turn to social media to find services. General hashtags like #HVACcontractor will give them the most important business information about you. You can use it interchangeably with #HVACservice or #HVACinstall to attract new customers.
#HVAClife: Add #HVAClife to your promotional campaigns or casual posts. Similar to #HVAClove, it's great because it makes you approachable, while it's generic enough to use when you're out of ideas.
#HVAChacks: Some homeowners just love life hacks and are keen to learn how to maintain their HVAC systems. If you want to resonate with them, be sure to add #HVAChacks to your posts. If you can regularly provide them with relevant content, you will establish yourself as a true expert in your field.
#airconditioning: Customers are looking for your services because they have a specific problem to solve. Your hashtags help them identify your areas of expertise (in this case, your AC services). Likewise, you can use #refrigeration, #heating, or #furnace to highlight your different service areas.
#HVACquality: Use hashtags to let your customers know that you provide quality work! Like #HVACtools, #HVACquality goes well with posts about your new tools, equipment, and references.
Optimizing Your HVAC Hashtags
After identifying the best hashtags for the HVAC industry, it's time to find those that work best for your brand—and use them wisely. That's where hashtag optimization steps in. While the process can get complicated, you don't have to be a social media marketing company to get it right if you follow these simple steps:
Use Fewer Hashtags
With so many HVAC hashtags out there, you may feel tempted to stuff them all on your posts. However, you don't want to come across as spammy. It's a good rule of thumb to use no more than three to six hashtags per post, regardless of channel.
Hashtag Your Company Name
Using trending hashtags is only halfway to success. You need to add your company name as a hashtag to help build your brand. How will you stand out if everyone in the industry always uses the same hashtags? With a strong brand!
Embed Links to Your Pages
Embedding links into hashtags helps navigate potential customers to your website or a specific landing page. However, since links drive away users from your social media, use this technique sparingly and only with hashtags relevant to your site.
Take Advantage of Keywords
If you have an SEO strategy, you likely have already identified the best HVAC keywords for your business. By all means, use them as hashtags on your social posts. There's a reason they work: because those are the words people search for!
Use Local Hashtags
As people are mainly interested in local services, make sure they can find you by adding local hashtags to your posts. Hashtag your city or the entire area you serve to reach new customers.
Grow Your HVAC Business with SEO and Digital Marketing!
Hashtags can boost your business in many ways as they increase your visibility, raise awareness of your brand, help reach your target audience, and ultimately drive sales. However, in today's digital marketing social media space, you must use hashtags strategically to get the desired results. If you are unsure where to start, a social media marketing company can help leverage the best hashtags for your business to bring the most out of your social media channels.
GoMarketing is a digital marketing company with over a decade of experience in results-driven online marketing programs designed to convert visitors to sales. With the help of SEO, Link Building, PPC programs, and Social Media marketing strategies, GoMarketing can help boost your HVAC social media presence to generate new sales. Ready to take your HVAC business to the next level? Then get in touch with GoMarketing at 805-413-7893.
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