Top 10 Marketing Tips for 2022

 Having a sound marketing strategy is key for growing your business in 2022. Although it requires time and effort, if you want to grow your business and increase your revenue, taking the time to invest in your marketing strategy is essential. It’s all well and good having amazing products, but if you don’t market them or your business, people won’t know you exist. 

Marketing is a critical part of getting your brand out there and generating leads for your business. In this post, we’ll discuss our top 10 marketing tips for 2022 that will help you build your business both in client base and revenue. 

Motion Graphic Design

It shouldn’t come as a surprise that video advertising is fast becoming one of the most valuable for any business. With graphic videos, customers can get more information about your products and services in a short space of time. While making sure that you have a unique product or service is key to gaining customers, motion graphic design videos reign supreme. And if you don’t believe us, the results talk for themselves with over 80% of internet traffic to come from motion graphic videos by next year. If you are unsure how to get started with animated explainer videos, specialist motion graphic designers can help.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a great way to update your content and attract users to your website. By implementing a robust SEO strategy that focuses on both online and offline tactics, you can ensure that you rank high on Search Engine Results Pages (SERPs) and begin to build a larger customer base. 

Animated Social Media Ads

As the years go by, one thing is becoming clear – social media platforms are prioritising video content over static. It’s estimated that this year alone, video traffic will drive over 80% of consumer internet traffic and this is why it’s so important to animate adverts on social media. Not only will animated social media ads help you to drive traffic to your website, but they will result in more engagements and, as a result, more sales. 

Customer Testimonial Video

When it comes to deciding on a product or service, consumers will often seek out reviews and testimonials to help them decide. People want to know that other people have had a good experience before purchasing and customer testimonial videos are just one way of doing that. 

While a written review is great, a customer testimonial video solely focuses on the positives. They show potential customers how your product or service has benefitted them. When a business uses customer testimonial videos, they can increase their sales significantly as testimonials help to build trust and credibility between the business and its potential customer base and this is what generates more sales. 

Company Story Video

Every employer and employee (over the age of 16 and under the age of 66) will pay social insurance contributions. The amount you pay depends on your job and rate of contribution. Most employees will be placed in class A for their rate of insurance contributions. 

If you are employed by a large corporation, your taxes and insurance contributions will be taken out through your payslips. If you are self-employed, you will pay class S social insurance, and this will need to be paid directly to the Revenue Commissioners. 

Utilise Creative Content

While videos and SEO will get you so far, there’s another way you can boost your marketing efforts further and that’s by utilising your creative content across your social media platforms means that you’re making the most out of every piece of content you create. Results have shown that when you make the most out of your content and use it across platforms that it can lead to a 700% increase in revenue as it allows you to target your different consumer types. 

Email Campaigns

Contrary to popular belief, email marketing is one of the most effective ways to market your business. With the highest return on investment of any type of marketing (£42 for every £1 spent) email campaigns should be one of your key priorities. In addition to a great ROI, email campaigns also allow you to keep in touch with your consumers on a regular basis whether it’s a simple “thanks for purchasing”, a “happy birthday” or “happy holidays” mail, it's one of the best ways to let your customer base know that you value them. 

When you value your customers, it makes them much more likely to make repeat purchases so next time you have a campaign make sure email marketing forms a part of it. 

Word of Mouth

Don’t underestimate the power of word of mouth as a marketing strategy. Reviews, customer testimonials and recommendations are some of the most valuable tools you can have in your marketing toolbox, especially if your brand operates in a saturated area of the market.  

With a word-of-mouth marketing strategy, your brand can create positive conversations amongst its community, and this results in new business. Do you know the great thing about it? It’s free! Conversations amongst customers and positive reviews can’t be bought so it’s a real representation of your brand. 

PR

Ensuring you gain publicity for your small business is incredibly important to its success. A strong PR approach can help to improve your leads, enhance your sales, broaden your customer base and expand your brand perception. If you are a business just starting up, it’s likely that you won’t have a PR team in place for your brand, which is why a PR agency can help to support you in your efforts to get your brand in the public eye. 

Marketing