By now, it's clear that Pinterest is a major player in the social media arena. With over 100 million users, it's no wonder businesses are using Pinterest to grow their local business.
With all this new traffic on your site and even more targeted than traditional search engine marketing, there's endless opportunity for growth. But if you are new to this business, you can take a course on Pinterest or read this article to learn how to take an advantage from using Pinterest, so here are some tips and tricks to get started:
1. Create Boards that Will Interest Your Followers
Once you’ve established your Pinterest account, and when you create a board, it is essential to make them relevant to your business. For example, if you are a restaurant, then the boards should be categorized by food type or even geographical location. If you are an interior designer or event planner, then it may be appropriate to categorize them by colour scheme or client types (e.g., weddings).
Once this is done and your pins have been posted on the boards of interest for potential customers in their area, it is important that they are easy to find when they search through Pinterest (search engines). The best way to do this is by making sure that each pin has keywords and descriptions attached so that users can easily find what they want within seconds instead of having to scroll through hundreds of images at once.
You can also increase traffic on these boards by adding descriptions beneath each image so that people know why they should click on them before doing so; additionally include links back up towards web pages where more information about products/services can be found.
2. Combine Long Tail Keywords and Hashtags
● Use hashtags
Hashtags are a great way to reach a specific audience. For example, if you are trying to get your pins in front of foodies, use the hashtag #foodie. If you want to attract more parents and families, use #momlife or #familylife. When using hashtags, try not to use too many at once; this can get confusing for viewers and cause them to unfollow your brand. Try using two relevant hashtags per pin and see how it goes.
● Pin high-quality content that is relevant to your target audience
You should also make sure that each pin has unique (and interesting) content behind it so that people who click through will be enticed by what they see there as well.
3. Update Older Pins
If you have older pins that are still relevant to your business, but need an update, the “Update” button is the way to go. You can change the description of a pin or add additional information with this option.
The “Edit” button allows you to change the title of a pin and make it more specific for SEO purposes.
If there's something that needs deleting from Pinterest like an old post that is no longer relevant or has been deleted from your website use the “Delete” button on your dashboard under Pins & Boards > Manage Pins > Edit Pin Settings. Or if there's something else occupying space in this section (like an ad), use this option to remove it so you have more room for new content updates.
4. Try Ads on Pinterest
● Use Pinterest ads to promote your business. Pinterest ads are a great way to reach new customers and grow your audience on the platform. You can use them to promote the products or services you offer, and they’re also an effective way to drive traffic back to a website or landing page.
● Promote your products with Pinterest Ads. If you sell items online, it’s a good idea to use Pinterest advertising to promote these items directly on the site. This gives users an easy way of finding what they need while browsing through their feed or search results and it helps increase sales by providing customers with a clear path toward making purchases from you.
5. Make Your Profile Public
● Make sure it is visible to the public. This means that you should have the option to make your profile visible or hidden from search engines and other people's networks, so that only those who have been invited can see it. The more people who can see and follow you on Pinterest, the more potential customers for your business.
● Make sure it is searchable. If you don't have a public profile, then nobody will be able to find and follow yours unless they know your username or email address (which isn't going to help). To allow others access: Go into "Edit Profile” in Settings > Followers > Share My Profile With Everyone > Save Changes.
6. Use Board Covers
It’s time to identify a board cover that will complement those goals.
What is a board cover? It's the first thing people see when they visit your Pinterest page. It can make or break an engagement rate and has been proven to increase clicks, followers and sales. But how do you create an eye-catching board cover?
The first step is finding something that matches your brand identity. You want users who visit your page to know instantly that you are interested in the same things as them, so don't try anything too off-brand unless it's extremely relevant to what you're doing. For example, if my local business was selling high quality shoes with a retro feel (like this pair), I would use this photo: [Image of high quality shoes with a retro feel]
Conclusion
In this article have covered some of the most important Pinterest marketing tips for local businesses. If you follow these guidelines, your business can stand out from the crowd and grow.
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