Monitoring your digital experience should be on the top of your list of priorities when it comes to running your company’s marketing strategy.
Digital experience monitoring by Expresia helps to improve customer experiences, engagement and loyalty by providing critical information about how customers use different digital channels and how long they stay with them. While there are many companies that provide this service, it’s essential that you choose one that has a wide range of solutions and services, from mobile app analytics to website monitoring to social media management. Read on to find out the top reasons why you need a digital experience monitor in your business!
Introduction to DEM
With Google Analytics becoming more and more integrated with site development and improvement, it’s important to know exactly what it can do for you. It will allow you to collect information in real time on exactly how your website is performing. It is also very easy to set up and maintain. This has led to many companies finding out that having an effective digital experience monitor is essential for anyone who wants to create a high-quality product or service which delivers an excellent user experience on every device users view your content from.
Mobile is Everywhere
In 2022, it’s not really worth taking risks with your digital strategy. If you want to take your business to new heights, you need to make sure your entire digital presence works seamlessly for all potential customers—whether they’re on mobile or desktop. A great way to do that is by implementing a digital experience monitor (DEM) into your tech stack. These tools are designed specifically for testing your website from different screen sizes and devices.
User experience is no more about the page load time
It’s about your visitor’s lifetime with your brand, product or service. Sure, when you first launch your website, there may be that eureka moment of seeing a page load in less than three seconds. But that excitement can only last so long. Today, users expect to find what they need as quickly as possible and get on with their lives. What does that mean for marketers? It means we have to take our eyes off of page load time and start monitoring how visitors are interacting with our sites throughout their entire lifetimes. This is where digital experience monitoring comes into play.
Be more agile
What makes digital experience monitoring great is that it’s just another way to be more agile in business. Agile strategies are all about working smarter, not harder, and digital experience monitoring allows you to focus on doing what needs to be done today instead of wasting time building systems that may no longer work tomorrow.
Influence of social media
Every time you post, share or like something on social media, it creates an impression of your digital experience. A negative experience can tarnish your brand image and hurt sales. One bad experience may be enough to turn someone off from making a purchase. Getting alerted as soon as there is negativity surrounding your brand is essential to digital success today.
Non-stop information
We live in an era where information comes at us from every direction, sometimes non-stop. Even if you're paying attention to what is going on around you, it can be difficult to keep track of all of it. How many times have you tried to reach for your cell phone or laptop only to realize that there are several apps open that should have been closed hours ago? Monitoring these devices when multiple applications are open will help you stay organized and reduce stress caused by having too much information.
Maintain a competitive advantage
Businesses are consistently trying to create new ways to out-do their competitors. Whether they’re improving an already existing product or creating an entirely new one, businesses must keep up with what consumers want in order to gain and maintain a competitive advantage. A digital experience monitor is an essential tool for businesses looking to improve customer satisfaction and loyalty through effective customer experience management.
Need to reduce spend on running IT
While it’s true that businesses must have an IT presence, many have been relying on big maintenance contracts or outsourcing to handle most of their IT needs. Unfortunately, both of these options can get costly in terms of time and money—and they also make your business vulnerable if one solution fails. This is where digital experience monitoring comes in.
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