A great logo is a powerful tool for attracting new customers and encouraging them to contact you again and again. They turn to you, are satisfied with the product or service, remember you by the logo, and then return to you instead of going to a competitor. This little icon can cause excellent results if it suits your business and is liked by the target audience.
The logo effectiveness
Novice entrepreneurs usually make mistakes and rarely think about such a creative investment. Such companies often do not have a logo or are drawn literally on their knees in some program like WordArt. Of course, this does not mean that only well-known designers or design studios should be creating a logo design for you. The compromise is to use design templates, which usually are a great fit for most businesses. Many cool logos can be on the Internet including premium options. If the quality of the goods or services offered by your company is excellent, then the quality and effectiveness - is an additional yet essential factor. Let’s start the journey to the perfect logo! Check out Creative Fabrica for awesome logos!
How to find a creative concept for a logo
Developing the right concept is the basic condition for creating an effective unique logo. You need to decide what you want to see on the icon of your company and how to use it to convey the desired message to the target audience.
This stage can also be called the most challenging and responsible, as the final result depends on it. Creative confusion, lack of ideas, or excess amount - this is not the whole list of problems that can be encountered when developing the concept of the logo.
Where can you get inspiration and exciting ideas?
First of all, analyze the sites of competitors. Correlate the success of fellow companies and their icons - composition, colors, shape, message, etc. The best way to start is to get inspired. Take a look at your companies and competitors you admire. Take notes and save the well-designed logo you like. In addition, it will be helpful to keep some logos that you do NOT like. Based on this, you will be able to determine whether you should focus on them or vice versa - to start and create an entirely different logo.
When looking for inspiration, you will notice that they come in many different shapes and styles. Most are variations of the same design. It is a common practice for a logo to be used in various ways.
Next, we advise you to look in the online gallery of logos and illustrations. You can also check famous tech companies or web design blogs, there can be some latest-fashion ideas. Hundreds of new options are added to such web projects every day, including similar icons with exciting themes of ideas similar to yours. Start your creative search with googling diy logos and focus on your feelings.
Survey your customers or think about what they like, what social, age, gender, and other groups they belong to, and what attracts them to your site and the company. These essential characteristics are often a critical guide when choosing a graphic design and composition.
Also, don't forget to experiment. Open any graphic editor or online designer, and feel free to express different ideas.
How to choose the right color combination
Wondering how to choose a color palette? You've already been inspired enough to create a logo. Now it's time to get inspired visually. Using your mission and vision statement, develop a set of words that describe your business. Use not only adjectives but also nouns.
Read a few articles on color psychology to understand which colors work best with your written words, and take a few notes on colors you think might work. Once you've made your list, search keywords on Pinterest and stock photography to find visual inspiration for your mood board.
How to create an effective logo
1. Define your brand identity
Your logo is the foundation of your brand. For this reason, you need to determine its identity before completing the logo creation. The first step to defining identity is to tell the story of the business. This is the foundation of any business.
The business mission is a short paragraph that defines the following:
- What does your company do;
- Why are you doing this;
- Who are you doing this for?
For example, if your web design is vintage, the logo should be appropriate. You could not take bright colors or too dark. Master Bundles have a great pack of vintage logos.
In addition, in the second paragraph, you need to express your vision for your business and its future. When creating a logo, you want it to last as long as possible. Naturally, you can rebrand it sometime in the distant future, but it is better to make yourself a strong logo while still at the origins of creation.
2. Choose simplicity
The simpler your logo, the easier it is to place not only on your site but also on the surfaces of any area - from a small business card to a huge street banner. Refrain from using lots of colors, different fonts, and images with lots of small details - they will just "get lost" when you place the icon on small surfaces.
In addition, overloaded with small details, the logo is less remembered by the target audience. Strive for minimalism as much as you can, like Apple or Nike.
3. Creativity can be your trump card
The original logo is better remembered - that's a fact. If you have the desire, you can try to stand out from the competition in this way. So try to walk through the collections of creative icons and get an idea that could help your logo become genuinely unique. It can be an original icon or font, an interesting combination of icons and text, creating 3D effects, etc.
Of course, being creative is not easy. But after a couple of not very successful options, you will probably get a striking logo.
4. Versatility
A high-quality and effective logo always looks good, be it a business card, website, billboard, T-shirt, etc. Try enlarging/reducing the logo in the graphics editor. Print if possible. See what the logo looks like. Are all the elements visible in detail? If so, you have created a qualityone.
Avoid ambiguities and ambiguities of the logo: people should immediately understand what your company is doing. Exceptions are allowed only in some cases of creativity, but even then, try to anticipate all possible interpretations.
Do not be afraid to experiment, and do not focus on one version of the logo. Create 3-4 different layouts and ask employees, colleagues, or clients which one they find most appealing. In the process of such a survey there may be interesting details.
5. Finally create
It's time to get down to business and start creating the logo itself. Now let's look at the details. Suppose you decide to make a combined logo in a universal style. Creating it implies that you already have your brand name, a couple of sketches, and perhaps a bounding shape.
To create a balanced one, it is necessary to consider the hierarchy of elements and such fundamental principles as size and distance. Your guideline when combining elements is their readability at different sizes, from a menu icon on your site to a banner sample.
6. Make several variations
When you feel like your logo is complete, some changes need to be made.
Why is this needed? Then, not everywhere where you will use your logo will be the same proportions, size, or purpose. For example, it your logo should fit into a small circle on social media but still be recognizable and readable.
If your logo is a combo and your company name is too long, create an alternative letter logo for social media. If you've made a unique visual or icon, use it as a trademark. Another option you'll need is a png file with a transparent background. It is necessary so that it can be added to any project that you will one day have to work on. Check out Creative Fabrica for awesome logos!
Conclusion
So many tips in this article that you are probably feeling lost among them. Do not worry - once you make yourself really think of some logo, or draw it on the paper you will know whether it is the right way or wrong. Trustyourcreativeintuition!
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