Businesses earn systematic profits through organized activity that usually offers some solution to a societal problem or offers some facilitative service. Modern society owes its development and existence to the successes of businesses.
Businesses improve people's standard of living by providing quality and range of services and goods to a wide demographic base. Also, businesses are responsible for elevating employment levels in a society.
Those days are part of distant memories now when commercial business activities were carried out only through traditional means. E-Commerce has enabled people to buy or sell goods, transfer money, and pay bills with a click of a button.
This has led online businesses to crop up everywhere. Growing business online takes a lot of effort, grind, and sleepless nights. When you have a business to run, you want to explore as many options of increasing bottom line as possible.
Having an online presence is vital in today's world. Try out the following strategies to improve your company’s online presence, whether your company is new on the market or has been around for some time.
Following are 5 effective ways which will help you grow your business’ online presence:
1)Search Engine Optimization:
Targeting the right audience is an essential when it comes to achieving success with your online business. If you have the right demographic locked in, it will drive organic traffic to your website.
Search Engine Optimization, therefore, is an integral part of increasing your online presence through digital marketing. SEO is one of the best ways to understand the customer needs.
Link building also plays a significant role in effective SEO campaigns. It helps you improve your search engine rankings and performance. There are various Link Building Services & Packages providers on the markets that can help you realize your SEO goals faster.Link building is also helpful when you need to drive more traffic to your site.
Search Engine Optimization is also essential in terms of getting ranked. The purpose of SEO, above all else, is to rank your website higher in searches. The need for SEO ranking can be easily understood when we consider that 75% of the public never scrolls past the first results page on Google searches, according to a study.
The benefit of SEO is that it won’t just help you rank better or get more exposure, but it will also help you appear more credible to the customers based on your website’s functionality.
2) Develop a Responsive Website:
Your business has to have an online presence in the form of a website, whether it be modern-looking or basic. Your website is your address on the web, and it is how people will find you. The most important part to consider when working on a website for your business is website speed.
Recent research proves that if a website page takes more than 3 seconds to load, the user might bounce off the page, never to return again. Slow loading pages discourage visitors from checking out your product, even though it might be the best on the market. Optimizing website speed will also improve your rankings on Google.
Enhancing your website speed only by a second translates into stronger conversions. So, run website responsiveness and speed tests in order to gauge the faults and work on them. Tools like Google Page Insight, Pingdom, and GTmetrix are free and are widely used for checking website performance.
Customer satisfaction is essential in every business. Your website should be responsiveness on many other platforms apart from desktop. Many people visit sites on their mobile phones, and if your website isn’t optimized for mobile users, they might experience lag, inefficiencies, or errors when loading pages. Therefore, when creating a website, or optimizing one, make sure it is responsive on all types of devices, i.e., tablets, mobiles, and desktops.
3) Grow Social Media Presence:
Social Media Platforms like Facebook, Instagram, and Twitter are a goldmine for finding the right type of audiences. Plus, the reach it offers is phenomenal and unmatched, as almost everyone we know is active on at least a couple of these platforms.
A recent study shows that around 70% of social media users log into their social media accounts twice a day. Therefore, we have access to huge markets that could be tapped, in the form of social media, that can translate into huge profits for the business.
To make use of these platforms, you’ll have to have an active presence, make informative posts and comments, and incorporate valuable customer feedback. Your followers and loyal customers will be glad to see you pop up from time to time in their feed. This creates an association in their minds, which can lead them to making the purchase.
People nowadays use social media for reviewing and researching about the products on the market. People preferto buy products from verified and genuine sites or platforms that have amassed good reviews.
Businesses on social media platforms are more likely to reward to their fans with promotional offers and discounted rates.
4) Get Online Testimonials:
Customer reviews are effective because they make use of the word-of-mouth marketing, which is one of the most popular ways to influence buying decisions. Aside from the engaging content on your website, you should have genuine customer reviews or testimonials praising your products or services.
On social media pages, engage with your customers, make them feel heard, and always leave thoughtful replies to both positive and negative feedback. Engaging with your customers in a friendly but professional manner shows you to be a credible and trustworthy brand.
5) Marketing Through Influencers:
In 1984, Nike collaborated with Michael Jordan to promote their new line of sneakers called the "Air Jordan," It was an instant hit. In just about 12 months, the first line of the Air Jordans racked up more than $100 million in sales.
This is clear proof of the power of influencer marketing, which is one of the best ways to build brand authenticity and awareness through personality association.
Influencers have millions of followers, and, therefore, are in a unique and powerful position to "influence" their target audience’s purchasing behavior. Working with the right influencer can help you get your product in front of the right audiences, helping your brand awareness.Always work with the influencer whose fans fall within the demographics you are targeting.
Conclusion:
Nowadays, every business relies on their online presence in order to increase sales, get in front of the right audiences, and create awareness. You can enhance your business’ online presence by incorporating savvy SEO campaigns, harnessing the power of social media, influencer and word-of-mouth marketing, and improving your website responsiveness.
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